Designing Websites to Make Sales: How to build websites that create trust with your customers and make you more money (English Edition)

Most people have no idea. The visitor stats don‘t seem to make sense so they focus on what they see. They don‘t like one image over the other or one sentence over another. They start nitpicking about until they get tired of the whole website one day and decide to get a shiny new one.

But guess what? They will have the same problems again. Building a new website won‘t fix your sales problem. Your visitors still have to dig for what they need, decipher the message and then decide if it works for them.

But that‘s not their job. The solution for their problem should hit them right in the face, wondering why no one else has come with this before. It has to be simple and make sense right away.

But most websites aren‘t built that way, right? It‘s because designing websites is often seen as an art. The only standard becomes the personal taste of whoever has to sign off last. This makes for happy website owners on launch day but it doesn‘t convert visitors into customers.

In this book, you‘ll learn how to design a website around your customer and not your preferences. We assume we know how the customer thinks but that‘s one of the biggest mistakes you can make. The differences between our assumptions and reality are often quite staggering.